Aaptiv came to us a wellness platform in transition. Initially a personal fitness app, the popular brand was shifting into the employee benefits space, positioning its impressive AI-enhanced personalized wellness as a powerful add-on to benefits packages.

Wee needed to introduce Aaptiv’s benefits to an audience of HR leaders looking to make their employees’ lives better. Our challenge was to not only build awareness as a B2B offering, but to showcase how it could easily fit into the lives of ALL employees. Not just gym rats, but a diverse set of professionals with different preferences and ambitions.

We created the Workplace Wellness for Everyone campaign, which used playful language that celebrated all sides of the corporate and athletic spectrum. We used a simple, repeatable copy framework that showcased how Aaptiv could appeal to everyone, regardless of position or fitness focus.